From The Desk of (Insert Your Name Here)
(Insert your location here)
(Insert date here)
Dear Contractor Or Home Improvmement Company,
I’m looking for a “dream” contractor or home improvement company that will allow me to dramatically increase their sales and profits.
If you’re that contractor or home improvement company, I will personally work with you one-on-one with your business marketing and advertising to double, triple, or maybe even quadruple your revenue for the next 12 months.
But it gets even better.
It’s Not Going To Cost You One Penny.
The first thing I’m going to do for you is to personally help you create a strategic plan to bring an immediate cash surge into your business.
There’s absolutely no charge for this and it only takes about 45-90 minutes for us to do together.
(After doing this type of thing for contractor or home improvement companys for almost (insert your experience timeframe here) years straight, I’ve gotten pretty good at fast results.)
Anyway, after helping you create a strategic plan to bring in an immediate cash surge, I’ll even do the hardest part for you... by telling you exactly what to send to prospective customers, how to position your introductory offers, and how to bring customers back to your business again and again.
At the end of this initial planning session one of these three things will happen:
1. You love the plan and decide to implement it on your own. If this is the case, I’ll wish you the best of luck and ask that you keep in touch with me to let me know how you’re doing.
2. You love the plan and ask to become my client so I can personally help you execute, maximize, and profit from it ASAP.
If that’s the case, we’ll knock it out of the park... And that’s a promise. Every single one of my consulting clients makes money. Every. Single. One.
3. In the unlikely and unprecedented event that you feel like you wasted your time, I will send you (insert a dollar amount or free resource) as payment immediately.
No questions asked. Your time is your most valuable asset you have, and I respect that.
It really is that simple and there’s no catch.
Think about this.
The “worst” that can happen is you get (insert a dollar amount or free resource here) for “wasting” 45-90 minutes of your time.
The best that can happen is we work together one on one to increase sales and profit several times over.
That’s Why This Is
The Closest Thing To FREE MONEY
You’ll Ever See.
Here’s how it’ll work:
First, we get on the phone one on one and go over your current marketing.
I take a look at what you’ve got, what you’re doing, and what you want to achieve going forward.
Once we have those “raw materials”, I help you come up with a strategic plan of action to immediately increase your profits dramatically.
There are a number of ways I might do this for you:
For example, I might show you how to restructure your offers for a better price point, how to create recurring revenue, how to pull in customers from untapped sources, or how to reactivate past customers.
And if you have a list of prospects, we’re bound to whip up a quick promotion you can run within days... and have the cash register ringing over and over again.
And like I said, there no charge for this.
So Why Would I Offer It?
First of all, I enjoy it. This type of thing is what I do best, and it makes me very, very happy to see someone achieve financial success (and all that comes with it) as a result of the help I give them.
Second of all, it’s how I attract top-level clients.
Here’s how that works:
Assuming you’re happy and you want me to crank out these types of plans for you all the time, you’ll probably want to continue working together long term so I can help you implement them.
If this is the case, I might invite you to become a consulting client.
My “fee” is (insert dollar amount here) a month... but if you think about it, it really doesn’t “cost” you anything.
Because I expect to make you much more than (insert dollar amount here) in the first month... and if we keep working together over the next 12 months, I’m confident I can double your entire business... at minimum.
The reason I’m so confident is because every single one of my consulting clients has made significantly more than what they’ve paid me.
Literally. Every single one of them.
But look. If you don’t want to become a client, don’t worry about it. You won’t get any sales pitch of pressure from me of any kind, ever.
In fact, here’s my promise to you:
You Find Our Conversation To Be Incredibly Valuable
Or I’ll Pay You (insert dollar amount or resource) Immediately
To Compensate You For Your Time!
Now, obviously this is an amazing offer which you’ll probably never see from any other consultant.
Think about it.
I’m personally generating a profit plan for you up front – for free – and then letting you pay me later (and only if) you decide to work together long term.
Plus, I’m taking it one BOLD step further by guaranteeing you’ll find this free plan immensely valuable – or I’ll pay you (insert dollar amount or resource here) just for wasting your time.
Just tell me, and it’s yours. No questions asked.
Who Else Would Do That?
NOBODY. (I checked.)
But I’m happy to put it on the line like this because my consulting clients always... ALWAYS make money.
Every single one of them.
My stuff works, and I know that if we work together, you’ll make money.
Over the past (enter amount of years you’ve been consulting) years, I’ve generated over (estimate your total amount of revenue for your past clients) in sales for myself and my private clients.
Anyway – as you can imagine, I’ll get a LOT of interest from this letter.
And that’s why I need you to read this next part carefully:
This Is NOT For Everybody.
Here’s Who I CAN Help:
I’m VERY picky about who I’ll speak with and I’ve got a strict (but reasonable) set of criteria that needs to be met in order for us to proceed.
Here it is:
1. You have to have a solid business already.
This offer is for people who are up and running already and simply want to run a lot faster and a lot farther.
You should be doing around (insert your ideal client's yearly revenue) or more each year already.
2. You must have a steady flow of customers. Even if it’s just a trickle.
This means that you’re getting a consistent flow of customers already.
You’re running ads, you’re promoting, and you’re getting some people in the door.
You don’t have to be “everywhere” or “huge”... I just need you to be PRESENT in your market.
3. You must be willing to market to your past customers.
In order to get the fastest results, you must be willing to focus on the customers who are most likely to visit your business.
In 99% of the cases, that means your past customers.
My most effective and profitable campaigns usually revolve around past customers and customers, so you must be open to reaching out to them.
4. You must have a good, solid business and a good reputation.
Everything we do together will not only be bringing you more customers and profits, but we’ll be doing it in a way that creates MASSIVE goodwill in your market.
And in order for us to do that, you need to have your act together.
In other words, you need to be legit.
5. You MUST follow directions. (Don’t worry, I won’t ask you to do anything weird.)
After all, if you don’t actually implement the stuff I give you, neither one of us will make money.
That’s it! Those are all my requirements.
Here’s What I Want You To Do Next
If you meet the criteria above and would like to talk to me personally about getting you incredible results, then I’ll happily set aside some time for you.
Here’s how the process works:
First, you’ll need to fill in an application. Don’t worry, it’s simple and unobtrusive.
I just need to know what you offer your ideal customer, get an idea of what you want to accomplish, and so forth.
I’m also going to ask for a “real person deposit” of (insert deposit amount here…).
Don’t worry, I could care less about your (insert deposit amount here…)..
I’m just using it as a “filter” to keep the time-vampires at bay.
I’ll give it back right after we hand up (unless I take you as a client – and in that case, I can apply it to your balance.)
Here’s What Will Happen After That
Once I have your “real person deposit” and your application, I will call you and set up a time for us to talk in about 48 business hours at the most.
Our initial call will be between 45 and 90 minutes.
This is where we really begin working to figure out exactly what you want... and how to make it happen.
I’ll painstakingly review your goals, your offers, and so forth... and I’ll deliver a plan to bring in money immediately.
If you see the value in becoming high level client, great! We can talk about it.
And if you don’t want to become a client – that’s okay too.
I’ll return your deposit as soon as we hang up. No biggie.
And if you tell me I’ve wasted your time, I’ll give you (insert dollar amount or resource here…) immediately.
So you literally can’t lose.
(By the way – I’ve never had anyone feel like their time was wasted. EVER. That’s why I can make this offer. I DELIVER. Would anyone else take such a risk?)
WARNING – TIME IS A FACTOR
This opportunity is extremely limited because of the intense one-on-one time needed in order to provide you with results.
Therefore, it is physically impossible for me to work with more than a handful of people.
Also, you should realize there’s a very large demand for personal one-on-one help from me, and what I’m offering to you is unprecedented.
So with that said, I know that the window of opportunity won’t be open long.
(application link here)
If you feel like this is right for you, click here, leave your application and let’s talk.
(Insert Your Name Here)