So you are a business owner, being successful is dependent on having a good reputation. If you don’t manage things the right way, your reputation may take a dive. This can cause your business to slow down. If you want some tips on how to manage and protect your business reputation, read the following article.
Before putting too much effort in reputation management online, check to see how much you need, if any. Search your business with Google and Bing. Do negative results come up? Do the websites and blogs your business runs only show up on a few hits or none at all? Answering yes to either question means that you have work cut out.
Try to make dissatisfied customers as happy as possible. If you can change their perception, they may be a customer for life. This is even more beneficial if you are able to do it online. If people see you are taking care of problems, this looks good to customers.
Try using a social network like LinkedIn to help your reputation management. This social network can rank a bit higher than some of the other ones. It is also an important tool for B2B companies. This is because many people like to search for professional services on LinkedIn instead of the search engines.
Have a portfolio of websites you can optimize with search engines. It will seem natural to try and make your business website the number one search listing for your business name when used as a search query. However, do not stop there. Try to have ten of your business web pages become the top ten search results for your brand name. Block everyone else out.
Try searching for your company online like your customers would. It is possible that doing searches on your computer may yield very different results than your potential customers. This may be due to your personalization options. Try turning off these options to get a better idea of your search engine results.
Never have a public argument with a member of your audience. This is a great way to show people that you are not concerned with their needs. Whenever there is a public disagreement with a business and an individual, the company is usually made out to be the bad guy, so be careful.
Run social media accounts professionally. Remember that these pages are representative of you, and you want them to always have a positive impact. You should be personable with your customers so people don’t see you as inhuman, but don’t overdo it.
The best way to manage your company’s reputation online is by being aware of what’s being said about it. Staying in the loop is essential in order to nip any negative buzz in the bud. You can do this by having Google Alerts on the name of your company or hiring a company to monitor this for you.
It can be hard to remain calm when someone talks bad about your business. A good approach to this is going to be to be calm and give them facts that will debunk the things that they’re trying to say. When a consumer views this exchange they can make up their own minds as to who is right and wrong.
Try to follow up with your customers soon after they make purchases. This will make it more likely that they will express concerns with you rather than sharing them all over the Internet. You can use this as an opportunity to resolve the issue before it gets out of hand.
When a customer complains a product or service that you company offered, it is easy for you to jump into defensive mode. However, control yourself, and get more information about the complaint before you do that. You can smooth out the situation better this way, and you will gain a better reputation for your company.
While creating controversy can help your business get a lot of attention, it is never a good idea if you are trying to increase your customer base. While people out there will talking about you, it is likely that they will be saying things that will put your business in a negative light.
Something like a breach of security in a customer database can really damage a company’s reputation. If your company experienced this problem, do not try to hide it. Notify your customers right away and assure them that measures will be taken to boost the security of your data. You can minimize damage to your company’s reputation with this approach.
The keys to good online reputation management are planning, careful monitoring of your social media sites and expert use of search engine optimization. These key activities will help you predict and avoid problems caused by disgruntled customers and trolls. Be sure to remove damaging comments that add nothing to your social media interactions and use keywords well to keep your best content at the top of search engine rankings.
Product recalls are a serious matter because people’s lives and safety may be on the line. If there is any doubt about the safety of the products that you sell, recall them right away, even if it means losing profits. Your customers will appreciate your proactive protection for their well-being, and your reputation can improve by this action.
At least once a month do an online search for your business. Always Google your company name and review your full website. Make sure there are no negative content or comments on the site. Keep track of the sources of negative comments and content. Do what you can to nip it in the bud.
Often when you purchase a .com domain name, you are offered the option to purchase the name with .org, .net and .info suffixes as well. It’s smart to do this, and it’s even smarter to develop these into related sites rather than simply having them all end up on your main website. If you have several different sites with high quality, pertinent content about your niche, it will help establish your authority and build your reputation online.
If you are a business owner, your reputation is king. Do not just ignore negative comments and hope they go away. Your reputation is the key to business success. Guard your reputation by applying what you have learned from this article.